Famous Person.

Bosom friends!

Probably you are already practicing the display of fake enthusiasm for this upcoming Super Bowl.
The game is actually very much secondary to the commercials and the entertainer chosen to perform in the Half Time Show (this year is reformed church singer Katy Parry).
Thank God for all that otherwise it would be just another football game.

As I made clear many times over I am not fond of the Kardashian franchise whatsoever. They were kind of amusing in the early days but now their mission to brand the galaxy has reached its shelf life.
Or so I thought.
Thanks to a very clever advertising team for the first time ever I actually watched something with Kim K in it that didn't make me wish I was a cloistered nun.
I am talking about the new T-Mobile commercial featuring reality TV empress Kim Kardashian West (and North and South and East...)

Kim has an important message for everyone about unused data. Stop letting your carrier take back those unused megs & gigs at the end of each month. You’re missing out on so many amazing things. Like photos of Kim’s outfits. Or Kim’s vacation videos. Or even more of Kim’s outfit photos.


Kim's uncannily perfect looking face, resembling a Madame Tussauds replica of herself, is shot in a close up and the caption reads Kim Kardashian - Famous Person.
Just for that on point remark I was sold.

Opening shot...

Mrs West then starts telling us about data loss in a very serious tone like she was making us aware of how many starving children needed our help in Congo.

Here is the script:

Hi I’m Kim. 
Each month, millions of gigs of unused data are taken back by wireless companies. 
Tragic. 
Data you paid for that can be used to see my makeup, my back-end, my outfits, my vacations and my outfits.
Sadly all lost. 
Please, help save the data.
 
A stupidly moving background music is playing while pictures of Kim taking selfies are displayed in an act of shameless auto-celebration.

It almost feels like she is finally owning up to her status of "not particularly good at anything" but "very good at branding".
It is indeed a funny commercial also because Kim's ass (which is as big as her husband's self-esteem) is the undeniable protagonist of this whole shebang. Her turgid butt cheeks are filmed in all their glory as if they were some Italian Renaissance cathedral domes. Perfection.

Kim does not loose her composure for the whole ad and is that kind of make believe seriousness that takes the stint to the next level. She is probably really sad that all that data gets lost instead of being used to prolong her social media shelf life.

Here is the video (or click on this link)

                                        


It's funny because it's sad.
It's funny because it's true.

Ciao for now.