Nemo, Juno & Tilly.

Bosom friends!

For whatever reason my blog page has been getting very popular in France...I know...I have no idea how that happened. A guy in a wig who writes in English about Miami is kind of relevant in the land of Haute Couture and stinky cheese. Whatever, I will take it! I have always been fond of the French standoffish attitude and the charm of their country. Vive la France bitches!

I am happy to report that here in Miami the weather is very nice. Sunny but cool.
The Jewish snow-birds must be very pleased.
On the other hand the East Coast of the USA is not enjoying the same kind temperatures. I am sure you have all heard of the infamous Blizzard. This year the winter storm has been called JUNO.
What a lovely name. It makes me think of an atypical girl who got knocked up in High School and had a nice movie made about her story. Oh wait that actually happened. Never mind.
Apparently only The Weather  Channel has named the storm.
The National Weather Service doesn't seem to have followed the trend. They are actually rolling their eyes and the common criticism is that it is just a marketing ploy. The National Weather Service seems to agree; it has advised its forecasters not to follow the channel’s lead, and a spokesman said it had never named winter storms and had no plans to do so. (The New York Times advises reporters not to use the names in storm coverage.)
I have to agree with TNWS. I mean in 2013 TWC called the storm Nemo. Seriously. Finding Nemo and their long lost sanity.
Juno is nevertheless busting many Americans balls.
Flights have been cancelled and airports have been turned into impromptu holiday resorts.
Shovels are ready to be be hated and blizzard provisions have been purchased (milk, bread and booze).

This morning a good bunch of weather reporters were shoved into the streets of New York to show us that the traffic ban was still active and that they could have laid down and do snow angels in Time Square. Bless them all. Meanwhile the weather chick from the Floridas local channel was sporting a lovely short dress while telling Floridians to wear a jacket since it was slightly breezy outside. Bless her too.

What is really singular is how they have reworked this storm business to make it more popular on social networks. Naming these storms things like “Nemo” and “Juno” wasn’t a means for improving records or providing better forecasts. Instead, it was a commercial re-branding.
Here’s the thing — it worked. Just about everyone remembers the major 2013 February nor’easter as “Nemo.” They couldn’t necessarily tell you what the exact dates or temperatures were, or whether it was a nor’easter, a blizzard, or both. But the name? They remember the name:

“The fact is that Twitter needs a hashtag.”(Bryan Norcross).

Sure enough, #Juno2015 and #Juno are trending just as much as (if not more than) #BlizzardOf2015, and the only reason the first two even exist is because of TWC’s winter storm re-branding efforts. Even if other professional meteorology and news organizations don’t like it, the policy is here to stay.
Just like marriage equality for the Tea Party.

Perhaps I should ask TWC to re-brand me with a name that will make me trending on all social media platforms. Something catchy yet light. Perhaps Tilly. Actually that is how people who can't pronounce my name call me. TILLY. #Tilly. I will hashtag the shit out of the Internet.

Let's hope that just like any other anonymous storm I can turn things around and be remembered as the Tilly and sweep the country as blizzard Tilly.
#Tilly.

Blizzard  #Tilly.

Ciao for now.